Overview:
GAMA Healthcare required a set of icons to visually represent their newly defined internal brand values. The project soon expanded into a wider staff engagement campaign, leading to the creation of a ‘care package’ that was distributed to employees across the organisation.

Results: 
Working alongside the team, I provided creative direction to ensure the work aligned with the company’s existing brand while adapting it for internal communications. This resulted in a flexible design system that has since been adopted by the in-house design team to support and brand a range of internal initiatives.