Overview:
Southwark Council’s Adult Social Care team required a series of leaflets and posters to raise awareness of the support offered by the Reablement Team. The materials would be placed in key information areas such as waiting rooms, so they needed to stand out while helping people easily understand the service and make informed choices.

Results: 
As photography of people could not be used, the design adopted a bold, graphic approach. Clear typography and a friendly, easy-to-read font ensured accessibility, while a subtle cross motif, a universal symbol of help and support, was introduced as a repeating pattern across the materials.

A couple of other concepts have been included below to show the process of the project.