Overview:
Black Edition collaborated with renowned British artist Jessica Zoob to create an exclusive collection of fabrics, wall coverings and cushions. To support the launch an event was hosted at the Serpentine Gallery in association with Elle Decoration which required a suite of high-end marketing materials, including a premium event invitation and supporting campaign assets across digital and print.

Results: 
The collection launched successfully, gaining coverage in leading interior design publications and generating strong interest within the luxury interiors market. Jessica Zoob’s expressive paintings became the focal point of every design element, ensuring the campaign reflected the artistry and sophistication of the collection. Clean, understated layouts were used to let the artwork and products stand out. The event invitation featured bespoke finishes, including embossing and textured heavyweight card stock, to convey a sense of craftsmanship and exclusivity, echoing the tactile nature of the textiles and artwork.